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13 Ways to Lower Your Blog Bounce Rate and Increase Conversions

Bounce rate is a term widely used in the marketing world, but what does it really mean in terms of content marketing success? As a key indicator of the behavior of website visitors, bounce rate is still one of the most important metrics to monitor...

How to Run a Business Blog that Doesn’t, Well…Suck!

Ah, the business blog. It’s allure has captured the imagination of many an online marketer, but its rewards elude all but the most resourceful of marketers… Okay, so that’s perhaps a touch dramatic, but the fact of the matter is, blogging can be a great way to build your business (in fact, I’d...